Category Archives: Perth Business News

Sole Trader


Are you planning to start your new business on your own but you do not have in-debt knowledge about running a business in Perth? Perhaps, you need to start a sole proprietorship form of business as it is the simplest form of company which is used to describe a person working for the owner’s interest without having been any formal procedure to be incorporated as limited or unlimited company.

Secondly, sole proprietorship can be set up easily and commenced immediately – no formal procedure is required to start the operation, which can often commence instantly. You also have the full control which means you can decide the way in which the business can be conducted. You also have the authority to restructure and dissolve the company whenever it suits.

However, sole proprietorship contains greater and personal risk rather than a limited liability company. As a sole trader the owner of the company is responsible for all the aspect of the business. For a sole trade company it is not so easy to attract outside investors or partners which holds back the growth of the business.

One of the biggest advantages of setting up a sole trader is that it can be changed easily. A sole trader business can be converted to limited company easily.

Read this article from Victoria government’s business website to learn more about sole proprietorship:

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This is one of the best examples of small business content marketing you’ll see anywhere in the world

Content marketing for small businesses is an affordable way to market your product or service even without big budget. It also enables small organisations to compete against larger names in terms of reaching out to their existing and potential clients.

However, content is complex that you may compare it into a minefield. The reason being is that there is a lot of different terminology used; a host of things that can be included and it ultimately leaves the average entrepreneur and small business owner asking about the secrets of content marketing success for small businesses.

Most sole traders and Perth entrepreneurs who are already using content to market their brand believe that they still need some improvements. Remember that we are living in an information society where people are first and foremost looking for information around a service or product they are looking to purchase to help them make an informed decision. It also illustrates that we are aware of this and know that information marketing, small business content marketing and the like is an important aspect of our business to implement well.

Hence, we should realise that content marketing is more than just blogging. This can constitute a part of it but as a standalone activity it is (simply) blogging, or writing. Content marketing is broader and is made up of a series of components.

Check out this blog post to see an example of one of the best small business content marketing:

How geo-location is creating marketing opportunities in the air and on the ground

The term ‘mobile marketing’ is one of the most talked about these days, but many people are only vaguely familiar with what it actually is. Understanding the fundamentals of what this new breed of marketing is, how it works, and why it’s important to begin utilising it for your business is important.


Today, nearly every organisation can take advantage from using mobile marketing and advertising methods. Whether your business is brick-and-mortar, virtual, or both, you can utilise mobile marketing. Mobile marketing is a great way for a business to communicate and engage with your audience in an interactive and relevant manner through any mobile device or network.

When talking about mobile devices, this refers to smart phones, tabs, wireless handheld devices portable net books and so forth. Generally, the focus for mobile marketing is on mobile phones.

One of the hottest, fastest growing trends in mobile marketing these days is geo-location marketing. It’s simple to get involved with, costs little to utilise, and has a user base that is growing exponentially. You can utilise geo-location feature when you want a user to do something when they’re in a certain area such as Perth WA, visit a particular store, or scan a barcode or image.

Geo-location marketing is the integration of geographical intelligence into various aspects of marketing. All smartphones have GPS functionality, which means there’s a whole new world of location-based possibilities to tap into. Visit this link to learn more about the benefits of geo-location marketing:

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How to Get Your Prospects to Know, Like, and Trust You

The sales conversion of a prospect to a client requires several interactions and building relationship of trust. When a prospect first meets you, the service provider that can solve their problem, they probably have questions and some scepticism.

Business News Perth

How to Get Your Prospects to Know, Like, and Trust You

Acquiring and keeping customers’ profitably is really the only way to make a small or home based business profitable. That means you have to give something of value to your customers and prospects. Otherwise, you simply won’t have any business.

Of course, people will only do business with other people they know, like and trust – your prospects need to know that you exist; they should like you enough to reach out to you for their work and more importantly gaining their trust. Building trust is extremely important. As a business owner, your main concern is how you help people develop trust in your product or service even if you have no relationship.

You need to show them what your company is all about, who you are and give them a brief look into your background. If you have a professional background with good credentials, let them know of your accomplishments.

If you want to know how you can get your prospects to know, like and trust you, you should read this interesting article from Huffington Post:

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