How geo-location is creating marketing opportunities in the air and on the ground

The term ‘mobile marketing’ is one of the most talked about these days, but many people are only vaguely familiar with what it actually is. Understanding the fundamentals of what this new breed of marketing is, how it works, and why it’s important to begin utilising it for your business is important.


Today, nearly every organisation can take advantage from using mobile marketing and advertising methods. Whether your business is brick-and-mortar, virtual, or both, you can utilise mobile marketing. Mobile marketing is a great way for a business to communicate and engage with your audience in an interactive and relevant manner through any mobile device or network.

When talking about mobile devices, this refers to smart phones, tabs, wireless handheld devices portable net books and so forth. Generally, the focus for mobile marketing is on mobile phones.

One of the hottest, fastest growing trends in mobile marketing these days is geo-location marketing. It’s simple to get involved with, costs little to utilise, and has a user base that is growing exponentially. You can utilise geo-location feature when you want a user to do something when they’re in a certain area such as Perth WA, visit a particular store, or scan a barcode or image.

Geo-location marketing is the integration of geographical intelligence into various aspects of marketing. All smartphones have GPS functionality, which means there’s a whole new world of location-based possibilities to tap into. Visit this link to learn more about the benefits of geo-location marketing:

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